• 26. - 28. February 2021
  • Messezentrum Salzburg

“Tracht & Country” organising pop-up order fair

As a substitute for the cancelled “Tracht & Country Premiere” and the autumn trade fair, Reed Exhibitions is planning to hold pop-up order fairs in Salzburg this coming September. The organiser’s decision is aimed at supporting manufacturers and retailers of traditional fashion.   

The pop-up order fair will take place in Salzburg from 20th to 22nd September 2020 and is intended to make up for the “Tracht & Country Premiere” in July and the “Tracht & Country” trade fair in August, both of which were cancelled due to the coronavirus. “The pop-up order fair will provide both exhibitors and visitors with a useful order platform for the coming season,” says Barbara Leithner, Chief Operations Officer (COO) at Reed Exhibitions. “For many years, we have maintained a close working relationship with our exhibitors at ‘Tracht & Country’. Especially in difficult times, partnerships like this are important. This is why we think the idea and implementation of the pop-up order fair is the right and logical step in supporting the industry during this challenging time.”

©Reed Exhibitions
Tracht & Country pop-up order fair announced from 20th to 22nd September

The Reed team is currently working tirelessly on the concept and will be presenting this to exhibitors and visitors in the coming weeks. In the meantime, Reed Exhibitions is offering digital products to provide the offers of the traditional clothing industry with an online presence and enable interaction with target groups. In this respect, the editorial team at Reed Exhibitions regularly publishes posts and news from the world of alpine fashion; these can be found in the new news area on the trade fair’s website as well as on social media platforms.

The next regular trade fair dates are planned for 19th and 20th January 2021 for the “Tracht & Country Premiere” and 26th to 28th February 2021 for the “Tracht & Country Spring”. 



Verena Raffl
Team Lead, Content & Brand Manager
Tel. +43 662 4477 - 3210