• 26. - 28. February 2021
  • Messezentrum Salzburg

Six Unmissable Tracht & Country Highlights

This year, the latest edition of the Tracht & Country 2020 is to transform Salzburg into the ‘Home of Alpine Lifestyle’. The organisers, Reed Exhibitions Austria, have made this a central theme and will be attracting trade visitors with six fascinating features. 

© Reed Exhibitions Austria_Marco Riebler
An absolute must-see for visitors and a highlight at every Tracht & Country fair is the fashion show featuring all the latest industry trends.


1. Alpine Lifestyle Lounge

Reed Exhibitions Austria invites you to enjoy a short holiday break in the Alps. The new Alpine Lifestyle Lounge in hall 3 is a great place for visitors to kick back, recharge and enjoy the relaxed atmosphere. It’s a perfect place to shut out the crowds and strike up inspiring conversations.

Lovers of sweet and savoury treats can look forward to tasty Coney catering in the lounge. 

Where: Hall 3


2. Piazza Booth for Coffee Lovers

The Tracht & Country trade fair enables visitors to savour a great range of coffees at what is probably the smallest coffee house in Austria: The Espressomobile!

Where: Hall 2


3. Prize Draw with Viktoria Hutter

Viktoria Hutter is one of Salzburg’s most important fashion bloggers with an Instagram profile that has in excess of 308,000 followers. This platform can also be used by exhibitors. Reed Exhibitions Austria is raffling an exclusive post with Viktoria. Complete the prize draw card on site at the fair and benefit from the extra corporate reach for your business.

4. Innatex Showroom

Sustainability is trending everywhere, so it’s also an essential issue at the Salzburg show. After a great start in 2019, the Innatex showroom is here again at the Tracht & Country in hall 1. Innatex is a major showcase for textile-industry sustainability, serving both classic clothing sectors and various interesting product groups.

Where: Hall 1


5. Exclusive Fashion Show

An absolutes must-see feature of every Tracht & Country fair is the fashion show, showcasing all the latest Tracht trends. Presented by Sasa Schwarzjirg – a charming, entertaining and successful TV and radio presenter – and influencer.

Where: Hall 1: Every day at 11.00 and 14.00

6. Beauty Corner

The cult US brand IT Cosmetics is here to showcase itself in Salzburg and invites trade visitors to check out the ‘Beauty Corner’. Do these make-up products live up to the hype? Come to the Tracht & Country on Saturday and find out. 

Where: Hall 1