• 26. - 28. February 2021
  • Messezentrum Salzburg

News

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A Tracht wedding: what to consider Getting married in tracht, or traditional garments, is in vogue. But to make sure the most beautiful day of your life doesn’t turn into a costume party, allow us ...
Creating a Circular Economy: Recyclable Fashion Versus Fa... The cooperation between the Modeschule Hallein and Lenzing AG is facilitating new recycling processes through sustainable design strategies.
“Tracht & Country” organising pop-up order fair As a substitute for the cancelled “Tracht & Country Premiere” and the autumn trade fair, Reed Exhibitions is planning to hold pop-up order fairs in Salzburg this ...
What is Trachten Friday all about? A group of Oktoberfest fans have declared Friday “The Day of the Tracht” in a clever initiative inviting participants to wear their traditional costume with pride...
Masks are trending for Tracht & Country exhibitors In response to COVID-19, it has become necessary to cover one’s mouth and nose. Reed Exhibitions has talked to three exhibitors of Tracht & Country about how to s...
Inspiring new ideas & features at this year’s Tracht & Co... Joie de vivre beats forests of fashion: A fresh approach and a new lounge are to enhance the new sense of alpine esprit at the fair. Will it work? An interview wi...
The Tracht Phenomenon: The contrasts that shape alpine fa... On the occasion of the Tracht & Country show, Reed Exhibitions Austria has tried to find some explanations for this phenomenon. Here’s why exactly these contrasts...
Why is alpine couture enjoying such a terrific revival? Let’s forget the deceptive comforts of digital daydreaming and get back to our roots. If fashion is a mirror for society, Dirndl dresses and Lederhosen are a vali...
Six Unmissable Tracht & Country Highlights This year, the latest edition of the Tracht & Country 2020 is to transform Salzburg into the ‘Home of Alpine Lifestyle’. The organisers, Reed Exhibitions Austria,...