20. - 22. September 2020
Jun 04, 2020
“Tracht & Country” organising pop-up order fair
As a substitute for the cancelled “Tracht & Country Premiere” and the autumn trade fair, Reed Exhibitions is planning to hold pop-up order fairs in Salzburg this ...
May 28, 2020
What is Trachten Friday all about?
A group of Oktoberfest fans have declared Friday “The Day of the Tracht” in a clever initiative inviting participants to wear their traditional costume with pride...
May 25, 2020
Masks are trending for Tracht & Country exhibitors
In response to COVID-19, it has become necessary to cover one’s mouth and nose. Reed Exhibitions has talked to three exhibitors of Tracht & Country about how to s...
Apr 30, 2020
Inspiring new ideas & features at this year’s Tracht & Co...
Joie de vivre beats forests of fashion: A fresh approach and a new lounge are to enhance the new sense of alpine esprit at the fair. Will it work? An interview wi...
Apr 15, 2020
The Tracht Phenomenon: The contrasts that shape alpine fa...
On the occasion of the Tracht & Country show, Reed Exhibitions Austria has tried to find some explanations for this phenomenon. Here’s why exactly these contrasts...
Apr 13, 2020
Why is alpine couture enjoying such a terrific revival?
Let’s forget the deceptive comforts of digital daydreaming and get back to our roots. If fashion is a mirror for society, Dirndl dresses and Lederhosen are a vali...
Apr 08, 2020
Six Unmissable Tracht & Country Highlights
This year, the latest edition of the Tracht & Country 2020 is to transform Salzburg into the ‘Home of Alpine Lifestyle’. The organisers, Reed Exhibitions Austria,...
Apr 05, 2020
Honest greenwashing the alpine way
The cry for ecological sustainability in the textile industry continues to intensify. It makes good sense to take to the stage with new business models. See a bra...