• 20. - 22. September 2020
  • Brandboxx Salzburg

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“Tracht & Country” organising pop-up order fair As a substitute for the cancelled “Tracht & Country Premiere” and the autumn trade fair, Reed Exhibitions is planning to hold pop-up order fairs in Salzburg this ...
What is Trachten Friday all about? A group of Oktoberfest fans have declared Friday “The Day of the Tracht” in a clever initiative inviting participants to wear their traditional costume with pride...
Masks are trending for Tracht & Country exhibitors In response to COVID-19, it has become necessary to cover one’s mouth and nose. Reed Exhibitions has talked to three exhibitors of Tracht & Country about how to s...
Inspiring new ideas & features at this year’s Tracht & Co... Joie de vivre beats forests of fashion: A fresh approach and a new lounge are to enhance the new sense of alpine esprit at the fair. Will it work? An interview wi...
The Tracht Phenomenon: The contrasts that shape alpine fa... On the occasion of the Tracht & Country show, Reed Exhibitions Austria has tried to find some explanations for this phenomenon. Here’s why exactly these contrasts...
Why is alpine couture enjoying such a terrific revival? Let’s forget the deceptive comforts of digital daydreaming and get back to our roots. If fashion is a mirror for society, Dirndl dresses and Lederhosen are a vali...
Six Unmissable Tracht & Country Highlights This year, the latest edition of the Tracht & Country 2020 is to transform Salzburg into the ‘Home of Alpine Lifestyle’. The organisers, Reed Exhibitions Austria,...
Honest greenwashing the alpine way The cry for ecological sustainability in the textile industry continues to intensify. It makes good sense to take to the stage with new business models. See a bra...