• 26. - 28. February 2021
  • Messezentrum Salzburg

Tracht & Country 2020 in Salzburg cancelled

These are challenging times that demand well-thought-out measures. The restrictions currently put in place by the Federal Government to contain Covid-19 are also affecting the Austrian trade fair and event industry. Therefore, holding major events is prohibited up to and including 31st August.

For this reason, we as the organisers have decided to cancel the “Tracht & Country Premiere” (21st to 22nd July 2020) as well as the “Tracht & Country Herbst” (28th to 30th August 2020).

Unfortunately, it is not possible to postpone the event in the usual format. The next date for regularly holding the Tracht & Country fairs will probably be at the beginning of 2021 as usual. Additionally, we are looking into the possibility of offering a coordinated order fair in September and kindly ask that you let us know if you would be interested and what your requirements are in this regard.

We would like to let you know that this decision was not taken lightly; however, the safety of the industry, our partner companies, customers, visitors and employees is of paramount importance to us. With this in mind, we felt it necessary to take this step.

We hope that you remain well and healthy throughout these challenging times!

Best wishes and stay safe,

Your Tracht & Country Trade Fair Team

Home of Alpine Lifestyle.

This is the same for Salzburg as for the Tracht & Country. Here, in the home of the Tracht, is where distributors, buyers, agencies and media from Europe and around the world come together.


Refreshingly versatile.

Tracht & Country offers this worldwide unique range of alpine lifestyle. From season to season new highlights and collections amaze with quality and refinement.

traditional Tracht

high quality fashion

elegant leather

finest wool and knitwear

practical leisure clothing

eye-catching accessories



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